For Australian real estate developers
AI runs your ad spend. You see every move.
Meta. Google. Organic search. AI search. One AI stack handles creative, bidding, and lead scoring across every channel — and you watch it all live in a single dashboard. Pause, redirect, or change the goal anytime.
- Built by real estate
- 10+ years of finding the right buyers — distilled into one AI stack working across every channel.
- Property-native
- Designed for how Australian developers actually sell off the plan.
- Made for the AI era
- Move fast across Meta, Google, organic, and AI search. Adjust the moment something shifts.
AI doing the work. You guiding.
Every channel, every dollar, every lead — visible in one place, in real time. AI moves spend to what's working. You override whenever you want.
What developers tell us
Paying a lot.
Seeing very little.
The money is real. The reports are slow. The dashboards are vanity. By the time you find out a channel isn't working, you've spent another month paying for it.
$8k+
Per month to realestate.com.au — opaque project-profile pricing, no real-time view of which buyers came from where.
$10k+
Per month to a marketing agency — monthly PDF reports that arrive after the spend is gone.
10%
Of build cost in ad spend on larger projects — $1M+ flowing through, with no live signal on which dollar is working.
?
Wrong buyers — leads come in, sales teams chase, and the qualified ones still aren't showing up.
We replace the agency layer with an AI stack you can actually see. Every channel, every dollar, every lead — live, in one place. You hold the wheel. AI does the work.
How it works
Four channels. One AI stack.
Wherever your buyer starts looking — a paid ad, a Google search, or an AI assistant — we're already there. AI runs the optimisation loop across all four every day, and you watch every move in one dashboard.
Meta ads
01Facebook, Instagram, Audience Network. AI takes your existing renders and copy and tests variants weekly; bidding optimised against your qualified-lead bar, not vanity clicks.
Google ads
02Search, Display, YouTube. AI-managed responsive ads on high-intent "off the plan" search terms in the catchment. Bid strategies tuned to cost-per-qualified-lead, not cost-per-click.
Organic search
03Project pages, suburb guides, buyer FAQs, regulatory explainers on offplanproperties.com.au. AI-assisted production at a volume no marketing firm matches — structured for ranking and dwell.
AI search
04Content engineered for citation by ChatGPT, Perplexity, Gemini. Schema markup, factual phrasing, Q&A formats. Where buyer research increasingly starts — and where most developers are invisible.
The same loop, every day.
AI doing the work. You guiding.
What the AI does
Creative iteration
You supply the source — renders, copy, video. AI generates variants and A/B tests them daily against your qualified-lead bar.
Lead scoring
Every enquiry ranked on intent signals — price range, finance readiness, page dwell, return visits — before it hits your sales inbox.
Bid + budget optimisation
Ad spend rebalanced daily across Meta and Google based on real-time cost-per-qualified-lead. Channels that earn the spend get it.
What you control
Goals and caps
You set the qualifying-lead bar, the monthly ad cap, and the channel-mix priorities. Change any of them anytime; the AI re-tunes inside the new boundaries.
Live visibility
One dashboard for every channel — spend today, leads this week, cost-per-qualified-buyer this month, and what's changing tomorrow. No monthly PDFs.
Override + kill switch
Pause a channel, redirect a budget, change the creative brief, or stop everything — one click. The AI never outranks you.
The pilot
3 months.
$10,000 / month.
Plus your ad cap.
Same terms for every developer we work with. Full four-channel stack — Meta, Google, organic, AI search — plus the AI optimisation loop, lead scoring, and the live dashboard. The offer is public on purpose: if you sign, you can hand it to a peer and know they're getting the same deal.
- Term
- 3 months minimum — gives the AI time to learn
- Service fee
- $10,000 / month
- Ad spend
- Pass-through, you set the cap
- Setup
- $0
- Visibility
- Live dashboard, every channel, every lead
How we define success
Buyers, not enquiries. Every lead has a verified phone and email, has spent meaningful time on your project page, and has signalled budget, deposit-readiness, or finance-readiness. The exact bar is agreed in writing before launch — and that's the only thing we count.
What you walk away with: more apartments sold than your current marketing brings in, a cost per qualified buyer below your current vendor's, and a project page that keeps converting long after the pilot ends. If we miss the bar, no further commitment — you keep the page and every lead we collected.
Where your buyer is
Our job is to put your project in front of the person ready to buy it.
Why now
The buyer window is opening.
AI is changing how media buying works. The portals are losing the first click. And from 1 July 2027, the tax landscape only rewards new builds. Three forces compound.
One view of every dollar — moved by AI
For the first time, one AI stack can run Meta, Google, organic, and AI search at the same time — and put the whole thing on one screen. AI shifts spend daily to whatever's working; you see every move and override whenever you want. No human agency can react that fast or show you that clearly.
The buyer's first click has moved
Five years ago a buyer started at realestate.com.au. Today they start at Google, ChatGPT, or Perplexity — and only fall back to the portal if they don't get a good answer first. Your $8k+/month to REA buys the wrong end of the funnel. Developers showing up earlier are getting the qualified call before the portal ever delivers it.
1 July 2027 tax shift
From 1 July 2027, negative gearing and the 50% CGT discount apply to new builds only. Buyer demand for off the plan property is about to surge — and most developers' marketing hasn't caught up.
Request a pilot
Tell us what you're launching.
The more concrete the project, the sharper our recommendation. We respond within one business day with a proposed pilot brief tailored to your project — not a generic call invite.